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Prentke Romich Company Announces Program Updates, Changes

Posted Sep 6, 2017 - 11:35am

The company now includes a free, one year subscription to both its Realize and Language Lab services with the purchase of a new device

September 6, 2017, Wooster, Ohio - PRC is pleased to announce that two of its most popular products, Realize Language ( and the AAC Language Lab® (, are now available at no cost to new device purchasers.

The company is offering a one-year subscription to the two services with the purchase of any of its Accent® or PRiO® devices.

“Families and therapists are instrumental in the success of every person using AAC,” noted Dave Moffatt, CEO. “Providing AAC teams with the extensive therapy resources in the Language Lab, as well as the power of data logging and analysis with Realize Language to guide intervention, continues our commitment to removing barriers to our customers’ communication success.”

In addition, in order to ensure that both the AAC Language Lab and Realize Language are affordable and available to families and therapists of individuals who have previously purchased an AAC device, PRC has lowered the cost of both services. The AAC Language Lab is now $19.95/ year and Realize is $9.95/ year.

About the Language Lab

The AAC Language Lab is an online resource of lesson plans for teaching language to early through advanced communicators. Resources include downloadable materials for instruction in PRC’s popular language systems, including Unity®, UNIDAD® and LAMP Words for Life®.

Recently, Literacy Through Unity and Literacy Through LAMP Words for Life have also been released via the Language Lab website, bringing the popular AAC Literacy program created by Karen Erickson and Gretchen Hanser for free to Language Lab subscribers.

About Realize Language

Realize Language is an automatic data logging feature that is readily accessible on PRC devices. After subscribing, the program organizes and analyzes the data logs from the device. Results are delivered in easy-to-understand graphic formats that allow a support team to track progress and development of language and communication over time.

Continuing Program Support via Email

Also new for Fall 2017 is “IGNITE!,” a specialized service available exclusively to Realize/ Language Lab subscribers.

This bi-weekly email walks new subscribers through lesson plans and tips for using the Realize data to maximize success and accelerate AAC language growth.

“We’ve designed IGNITE! with teachers, therapists and parents in mind,” said Russell Cross, member of the Realize Language creation team. “We hope that by giving them information at just the right time in their AAC journey, they’ll be able to take full advantage of these PRC services and be even better supports for their students learning AAC.”

For more information about AAC Language Lab, please visit For more information about Realize Language, please visit

About PRC

PRC is a global leader in the development of AAC solutions, including augmentative communication devices and other assistive technology products and support services for people with speech disorders. A 100 percent employee-owned company headquartered in Wooster, OH, PRC pioneered the use of technology to bring speech and language capabilities to adults and children with disabilities over 50 years ago. Since then, the company's products have enabled children and adults worldwide to achieve spontaneous, independent, and interactive communication regardless of their disability, literacy level or motor skills.

In addition to powerful AAC solutions, PRC provides teaching and implementation ideas, therapy materials, curriculum sequences, funding assistance and training to speech-language pathologists, special educators and the families of people who communicate using AAC.

For more information, call 800.262.1984, ext. 1268.

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